Clean2Go
The company’s vision: development and management of a central system in the cloud to control and control the entire cleaning and garbage collection system in the local authority. The purpose of the system is to save and optimize the activity for the contractors and the authorities, to improve the cleanliness and quality of the environment for the residents.
CLEAN2GO was started in 2019. It offers smart and innovative technological solutions that are integrated with artificial intelligence (A.I.) for waste management and recycling in “smart cities” and re-defines waste management and smart cleaning.
CLEAN2GO will give municipal governments a ONE STOP SHOP value chain, which is a central digital control and supervision system that will help improve services to residents in the areas of cleaning and garbage in an efficient and cost-effective way, while also making contractors and service providers more open and improving the quality of services and residents’ satisfaction.
Clean2go is part of Ok2go that was established in 2003 and include 35 employees. – for more information
The need
The rate of growth of garbage in the world And the cost of picking up trash is the second biggest expense for a city after education.(15%). Garbage collection is handled by hand, so it needs to be automated. People and businesses also need to pay personal taxes and there needs to be a way to keep an eye on things. As a way to help with the climate crisis, there needs to be an incentive to reduce and separate waste at the source, as well as a foundation for a circular economy, trade, and recycling of materials.
Technological solution
Ecosystem for waste management and separation at source with the help of artificial intelligence (AI), waste collection can be smart and easy. Costs can be cut by more than 30% through predictions and recommendations, and the control system can be moved toward automation by watching and analyzing data in real time. Reduction at the source through feedback and billing residents and businesses with the ability to measure weight and volume in a unique way.
The company thinks that its range of activities will grow a lot in the next few years. Among its plans are:
- The target market in Israel - About 60% of the local government market, up to 5 years for market penetration, potential 100M$.
- US target market As a first step, there will be a POC move with one small or medium-sized authority in 2023. Given marketing efforts, it will be possible to sell to about 4-5 authorities in 2025 and 2026..
- SAAS business model in the cloud, fees for subscriptions and licenses bring in money.
Together with the Ministry of Environmental Protection, they made a pilot that is the only one of its kind in the world.
OK2GO Technology
offers a high-tech, all-around solution for how city governments handle trash and helps improve the quality of the environment.
- When it comes to dealing with trash and recycling, Israel is behind the OECD.
- Strategic plan of the Ministry of Environmental Protection for 2030 Getting the amount of trash dumped in landfills down to 20% and recycling rates up to 54% Supporting the move toward a circular economy by encouraging separation at the source and recycling.
- Recognition and funding of the Chief Scientist and the Ministry of Environmental Protection.
Shmuel Madar, CEO & Founder
Shmuel is one of the founders of the company and is responsible
for leading it to technological, business and commercial success
in the past decade. Shmuel has strategic experience and
extensive acquaintance with business and security customers for
over 10 years in the communications and cellular market and
previously served in senior positions in marketing, sales and
business development
Adi Levi – CTO, VP & R&D
For the past 18 years, Adi has been responsible for leading
major projects in location-based services (LBS), CRM, ERP, and
real-time embedded technology. These projects were developed
for cellular companies in Israel, including Cellcom, Pelephone,
Partner, and Mirs. Adi held the position of VP of Technology at
IWAY, WEBNET, and NETROADS. Adi’s experience includes
establishing specialized departments, both within and outside
the company, occasionally in China, and defining their
functionality. Adi possesses excellent interpersonal skills, self-
learning abilities, and the capacity to work under pressure.
Additionally, Adi is a certified IRONMAN coach
Benny Omer, Clean2go Venture Manager, VP Business
Development
Benny has extensive experience in senior management
positions in the communications and cellular market in
marketing and business development (Motorola, Mirs and HOT),
operation of large systems at the level of mega organizations,
sales, and commerce. the field of IOT/M2M and smart cities,
and in the past worked as a senior manager in start-up
companies and a senior consultant in the field.
Kobi (Jacob) Kalderon
Gold Venture investment.
Founder and CEO of a global investment advisory firm, as well as a member of the European VC’s and angel groups (EBAN).
The business and communication network of Kobi is strong and contains more than 30 strategic partners worldwide that represent GVI internationally.
Managing partner of a DACH-based global accelerator focusing on life sciences and digital health called “I2A”.
In the high-tech industry, he has been an entrepreneur for 17 years. I have been in the Israeli hi-tech industry for many years, providing full-service management (turnkey solutions) for startups and mature companies.
Director of the Israel Chamber of Information Technology’s startup and entrepreneurship department. (over 30,000 members)
Senior business development manager for Israeli VC called:
“Road 2”.
Holds a master’s degree in business administration from Vermont University
Aleksandra Gomola
Gold Venture investment.
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